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FMCG Glossary

Use this list of definitions to learn new concepts or keep up with the latest terminology.

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Attendance Management System

Software to track employee attendance and working hours.

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Distribution Management System

Software to manage the movement of goods from manufacturers to distributors and retailers.

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Expense Management Software

Tool to track, manage, and control business expenses.

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FAIS / Integration Platform

A platform that connects different software systems for seamless data exchange.

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Incentives

Rewards or benefits given to motivate employees, partners, or customers.

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Lead Management Software

System to capture, track, and nurture potential customers (leads).

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Loyalty Management Software

System to create and manage customer reward and loyalty programs.

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Retail Merchandising Software

Software to manage product display, promotion, and retail store execution.

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Retailer App / EB2B

A digital platform for retailers to order products directly from suppliers.

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Rural Automation

Technology solutions designed to support operations in rural or remote areas.

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Sales Force Automation

Software that automates numerous tasks in the Salesforce software suite that is otherwise repetitive and tedious.

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Van Sales Automation

Technology that supports direct sales operations conducted via delivery vehicles.

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It's been great working with FieldAssist. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

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Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

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Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

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Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

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Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

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Abhishek Pandey
Senior General Manager, SAR

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