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How to ACTUALLY make a Million-Dollar Company

FMCG Glossary

Use this list of definitions to learn new concepts or keep up with the latest terminology.

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Assortment Planning

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Average Order Value

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Beat Optimization

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Beat Plan

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Brand Visibility

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Channel Incentives

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Channel Sales

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Consumer Promotions

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Contactless Delivery

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Data-Driven Sales

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Demand Forecasting

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Digital Order Booking

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Digital Retail Execution

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Direct Distribution

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Distributor Billing

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Distributor Claim Management

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Distributor Inventory

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Distributor Margin

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Distributor Network

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Distributor Performance Analytics

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Distributor ROI

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Distributor Secondary Sales

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Distributor Settlement

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FAIS / Integration Platform

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Fast Moving Consumer Goods

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Field agents

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Field Force Productivity

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Field operations

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Field Sales Management

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Field service dispatching

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General Trade

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Geofences

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Geo-tagged visits

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Go-to-Market

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In-store visibility

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Intelligent Distribution

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Inventory Visibility

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Last-mile logistics

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Merchandising Execution

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Mobile Sales App

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Modern Trade

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Numeric Distribution

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Omnichannel Fulfillment

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Omnichannel Retail

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On Shelf Availability

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Order Management System

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Outlet Expansion

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Outlet Universe

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Outlet Visit Tracking

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Out of Stock

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Planogram Compliance

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Predictive Sales Analytics

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Primary Sales

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Real-time sales reporting

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real-time tracking

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Retail Audit

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Retail distribution

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Retailer Engagement

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Retail Execution

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Retail Intelligence Platform

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Revenue Per Outlet

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Route Optimization

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Route Planning

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Rural Distribution

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Sales Analytics

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Sales Dashboard

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Sales Funnel

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Sales Gamification

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Sales Hierarchy

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Sales Performance Management

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Sales Rep Tracking

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Sales Territory

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Sales Territory Management

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Sales Velocity

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Secondary Sales

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Sell-In vs Sell-Out

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Shelf Monitoring

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Software as a Service

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Stock Keeping Unit

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Stock Replenishment

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Stock Rotation

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Supply Chain Management

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Territory Mapping

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Tertiary sales

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Trade Promotion Management

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Trade Schemes

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Warehouse Management System

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Weighted Distribution

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Wholesale Distribution

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Work Order Management

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GM-IT, AWL

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CTA and Executive Committee Member Pearl Dairy

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Jhonny Racoma
General Manager, Mars Petcare

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Abhishek Pandey
Senior General Manager, SAR

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