FMCG Glossary

Use this list of definitions to learn new concepts or keep up with the latest terminology.

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Demand Forecasting

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Digital Order Booking

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Digital Retail Execution

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Direct Distribution

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Distributor Billing

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Distributor Claim Management

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Distributor Inventory

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Distributor Margin

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Distributor Network

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Distributor Performance Analytics

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Distributor ROI

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Distributor Secondary Sales

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Distributor Settlement

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FAIS / Integration Platform

A platform that connects different software systems for seamless data exchange.

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Fast Moving Consumer Goods

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Field agents

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Field Force Productivity

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Field operations

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Field Sales Management

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Field service dispatching

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General Trade

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Geofences

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Geo-tagged visits

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Go-to-Market

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In-store visibility

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Intelligent Distribution

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Inventory Visibility

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Last-mile logistics

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Merchandising Execution

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Mobile Sales App

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Modern Trade

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Numeric Distribution

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Omnichannel Fulfillment

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Omnichannel Retail

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On Shelf Availability

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Order Management System

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Outlet Expansion

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Outlet Universe

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Outlet Visit Tracking

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Out of Stock

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Planogram Compliance

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Predictive Sales Analytics

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Primary Sales

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Real-time sales reporting

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real-time tracking

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Retail Audit

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Retail distribution

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Retailer Engagement

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Retail Execution

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Retail Intelligence Platform

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Revenue Per Outlet

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Route Optimization

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Route Planning

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Rural Distribution

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Sales Analytics

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Sales Dashboard

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Sales Funnel

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Sales Gamification

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Sales Hierarchy

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Sales Performance Management

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Sales Rep Tracking

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Sales Territory

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Sales Territory Management

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Sales Velocity

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Secondary Sales

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Sell-In vs Sell-Out

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Shelf Monitoring

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Software as a Service

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Stock Keeping Unit

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Stock Replenishment

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Stock Rotation

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Supply Chain Management

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Territory Mapping

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Tertiary sales

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Trade Promotion Management

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Trade Schemes

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Warehouse Management System

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Weighted Distribution

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Wholesale Distribution

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Work Order Management

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From digitizing distribution to optimizing market expansion, learn it all here.

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It's been great working with FieldAssist. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

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Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

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Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

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Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

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Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

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Abhishek Pandey
Senior General Manager, SAR

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