FMCG Glossary

Use this list of definitions to learn new concepts or keep up with the latest terminology.

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Attendance Management System

Software to track employee attendance and working hours.

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Distribution Management System

Software to manage the movement of goods from manufacturers to distributors and retailers.

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Expense Management Software

Tool to track, manage, and control business expenses.

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FAIS / Integration Platform

A platform that connects different software systems for seamless data exchange.

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Incentives

Rewards or benefits given to motivate employees, partners, or customers.

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Lead Management Software

System to capture, track, and nurture potential customers (leads).

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Loyalty Management Software

System to create and manage customer reward and loyalty programs.

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Retail Merchandising Software

Software to manage product display, promotion, and retail store execution.

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Retailer App / EB2B

A digital platform for retailers to order products directly from suppliers.

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Rural Automation

Technology solutions designed to support operations in rural or remote areas.

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Sales Force Automation

Software that automates numerous tasks in the Salesforce software suite that is otherwise repetitive and tedious.

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Van Sales Automation

Technology that supports direct sales operations conducted via delivery vehicles.

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Senior General Manager, SAR

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