About FieldAssist
Meet the vision of 350+ bold doers powering 10000+ salespeople to move 1 billion products to 5 million shelves every single day.
Under the hood, we are all Mavericks
We are a group of enthusiasts who were all curious about how sales move the market, and how tech can match top industry skills. What started as a small team with a big question in 2014 has now become a culture of purposeful innovation, orchestrating millions of journeys, all with a mission to make sales and distribution simpler, smarter, and profoundly human.
Our Mission
To design ecosystems where data breathes, decisions flow, and every brand evolves with clarity, grace, and purpose.
Our Vision
To turn every sales journey into a story of progress, powered by intelligence, emotion, and imagination.
Our Impact Across the World
32
+
8
.9mn
190
K
75
K
$
23
.6bn
The FieldAssist Story
14+ years of walking beside brands as they imagined, innovated, and evolved.
2014 It all started with an “Idea”
FieldAssist was born from a single idea to rethink how the FMCG world works on the ground.
2016 Scoring a century
By 2016, more than 100 brands were using FieldAssist in live markets. That’s when we started learning more from the field and began shaping the product as much as possible.
2019 Crossed a $1M in ARR
By this point, the platform had reached a level of recurring usage that indicated stability. The focus shifted from proving viability to strengthening repeatability.
2020 Gone Global
FieldAssist, with AI led modern solutions, made its impact into Africa, the Middle East, and Southeast Asia - enabling brand to break stereotypes and bring operational excellence.
2022 Trust of 550+ Brands
With 170 bright minds and trust of 550 CPG brands, we focused on one thing - doing the exceptionally well, every single day.
2025 Reaching $8M in ARR
Eight million dollars in ARR is just a number. What mattered was trust. Trust earned from sales reps, managers, and leaders of 650+ CPG brands, who relied on FieldAssist to run their markets with confidence.
2026 Just Getting Started!
Fourteen years in, it still feels like the beginning. FieldAssist is stepping into its next phase - AI-led execution, deeper intelligence, and a future where every field decision simply makes sense.
We’ve Played Our Part in How The World Loves These Brands.
Meet the Leaders Who Started it All.
Meet the leaders who have been part of the journey from the day one, supporting the brand as it navigates the realities of the CPG landscape.
Innovation lies in recognizing that Route to Market is not a simple execution challenge. It requires business context, process depth, and a personal understandind fused with the right technology platform. When done right, execution consistently delivers measurable ROI value.
Divir Tiwari
CEO & Co-Founder
Divir Tiwari
CEO & Co-Founder
Imagine innovation that truly serves the people executing on the ground. We envision RTM as one connected, AI-powered platform designed for real-world adoption. When technology removes friction, it enables enterprises to grow with confidence and purpose.
Nikhil Aggarwal
CPO & Co-Founder
Nikhil Aggarwal
CPO & Co-Founder
We see AI as a handshake between planning and the field, aligning systems, data, and decisions for sustained business growth. When that handshake becomes seamless, the future of Route to Market begins to look very different.
Varun Pandey
CTO & Co-Founder
Varun Pandey
CTO & Co-Founder
This is a unique moment for us, where AI works both ways - technology shapes the industry, and we shape technology around our needs. It is important for everyone to get involved to build a future-ready business.
Chitransh Jain
CRO & Co-Founder
Chitransh Jain
CRO & Co-Founder
We rarely talk about mental wellbeing as a leadership skill, yet it is one of the most important things to get right as organizations grow. The state of wellbeing a leader carries shapes decisions, culture, and ultimately the entire company.
Riti V. Srivastava
CHRO
Riti V. Srivastava
CHRO
Innovation lies in recognizing that Route to Market is not a simple execution challenge. It requires business context, process depth, and a personal understandind fused with the right technology platform. When done right, execution consistently delivers measurable ROI value.
Imagine innovation that truly serves the people executing on the ground. We envision RTM as one connected, AI-powered platform designed for real-world adoption. When technology removes friction, it enables enterprises to grow with confidence and purpose.
We see AI as a handshake between planning and the field, aligning systems, data, and decisions for sustained business growth. When that handshake becomes seamless, the future of Route to Market begins to look very different.
This is a unique moment for us, where AI works both ways - technology shapes the industry, and we shape technology around our needs. It is important for everyone to get involved to build a future-ready business.
We rarely talk about mental wellbeing as a leadership skill, yet it is one of the most important things to get right as organizations grow. The state of wellbeing a leader carries shapes decisions, culture, and ultimately the entire company.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.
