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Revolutionize CPG with FAi: Where Vision Meets Action. Know More

Turn Every Outlet into aPerfect Store with
AI-Led RetailExecution

FAi Perfect Store is trusted by 50,000+ reps across 12 countries to close shelf gaps, increase SKU presence, and improve compliance in real time. Purposely-built for CPG & FMCG businesses globally, designed for dynamic retail conditions, and powered by intelligent insights. This is how leading brands penetrate the market and win at the shelf.

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Explore our AI Agent

‍

32

+

Countries

‍

8

.9mn

Outlets

‍

190

K

Users

‍

75

K

Distributors

$

23

.6bn

GMV Tracked

Proven Outcome with
FAi Perfect Store

13

%

Outlet ROI growth

25

%

Planogram compliance boost

18

%

SKU available increase

How
AI Transforms Perfect StoreExecution

According to Bain & Company, when FMCG & CPG brands used AI for Perfect Store strategies, they saw a 13% revenue uplift. Solving Perfect Store challenges with AI simplifies everything from task execution to territory management and makes overall execution easier. Other benefits of perfect store execution include:

Flawless Shelf Execution

Ensure every must-sell SKU is present, priced right, and perfectly placed and validated at the outlet level through photo evidence, GPS logs, and smart checklists.

AI Outlet Targeting

Auto-prioritize store visits based on sales potential, past compliance, and SKU visibility gaps - so every rep focuses on the outlets that move your numbers.

Compliance Intelligence

Tie KPIs like brand blocking, product visibility, and shelf share directly to rep rewards. Reinforce behaviors that boost visibility, not just volume.

AI Retail Visibility

Track planogram accuracy, branding execution, shelf share, and SKU presence in real time - and then trigger manager alerts before gaps turn into losses.

Outlet-Level Growth

Turn weak outlets into perfect stores by fixing price, stock, branding, and SKU gaps through intelligent execution workflows.

Flawless Shelf Execution

Ensure every must-sell SKU is present, priced right, and perfectly placed and validated at the outlet level through photo evidence, GPS logs, and smart checklists.

AI Outlet Targeting

Auto-prioritize store visits based on sales potential, past compliance, and SKU visibility gaps - so every rep focuses on the outlets that move your numbers.

Compliance Intelligence

Tie KPIs like brand blocking, product visibility, and shelf share directly to rep rewards. Reinforce behaviors that boost visibility, not just volume.

AI Retail Visibility

Track planogram accuracy, branding execution, shelf share, and SKU presence in real time - and then trigger manager alerts before gaps turn into losses.

Outlet-Level Growth

Turn weak outlets into perfect stores by fixing price, stock, branding, and SKU gaps through intelligent execution workflows.

HowFAi
Perfect StoreWorks: 5 Capabilities That Drive Results

AI Outlet Targeting

Direct effort to high-impact stores by analyzing sales, visibility, and planogram compliance. Segment outlets by execution risk and sales health. Then prioritize visits through dynamic AI-guided beat planning, and sync rep schedules with each territory’s Perfect Store potential.

In-Store Task Engine

Give reps clear clarity via planogram checks, branding updates, and pricing audits. It auto-assigns tasks based on outlet profiles and historical gaps, tracks task status via time stamps and geo-verification, and instantly escalates missed tasks to managers.

SKU + Shelf Intelligence

Easy tracking of SKUs, pricing, POSM, and stock levels using custom checklists. Reps capture geo-tagged photos for real-time proof, while AI flags planogram deviations and monitors must-sell and new product visibility outlet-by-outlet.

Gamified Task Layer

Rewards sales reps with coins, badges, and leaderboard points, reinforcing field execution through daily performance rewards. It aligns gamified KPIs with sales and branding goals while using engagement data to coach underperforming reps in real time.

Manager Control & Live Dashboards

Monitor outlet coverage and rep productivity in real time, and find out execution gaps at the rep, territory, or SKU level. Trigger instant alerts for missed tasks or low compliance. Track territory performance with detailed execution heatmaps.

Agentic AI that makes your next move smarter

Experience the difference when AI takes ownership of outcomes, delivering bird’s-eye market clarity for sharper execution.

Seamlessly integrates with every tool you trust

FieldAssist ties your everyday tools into one ecosystem - so operations run faster, smarter, and without any disruption.

Build Future-Ready Ecosystem with FAi Suite

Perfect Store gets stronger with other FAi products, creating a connected ecosystem that drives in-store excellence and fuels sales growth.

Iris

IRIS turns Perfect Store insights into personalized recommendations for sales reps and managers.
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SFA

Field reps capture outlet-level data in real time, which fuels Perfect Store scoring and provides market visibility.
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DMS

Bridges distributor inventory and in-store performance. Helps brands align secondary sales with retail execution.
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Make Every Outlet Count For Growth with FieldAssist

The future belongs to brands that move faster, think smarter, and execute with absolute clarity.

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Real Stories.
Real Transformation.

From digitizing distribution to optimizing market expansion, learn it all here.

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It's been great working with FieldAssist on our Modern Trade vertical in India. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

Read Adani Case Study ->
Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

Read Adani Case Study ->
Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

Read Pearl Dairy Case Study ->
Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

Read Mars Petcare Case Study ->
Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

Read SAR Case Study ->
Abhishek Pandey
Senior General Manager, SAR

Why Leave Shelf Experience to Chance? Perfect It Today

Bring precision to every shelf with real-time insights that elevate execution, reduce gaps, and boost store performance.

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Frequently Asked Questions

A Perfect Store Strategy is a structured retail execution plan used by CPG and FMCG companies to ensure every outlet reflects brand priorities. It defines what “perfect” looks like in terms of:

  • SKU availability and stock hygiene
  • Ideal shelf placement and planogram compliance
  • POSM and signage visibility
  • Price and promotion accuracy
  • Must-sell and new launch product presence

Brands using FAi Perfect Store have achieved measurable market results:

  • 13% outlet ROI growth from improved execution
  • 25% improvement in planogram compliance
  • 18% increase in Must-Sell SKU availability

Other gains include:

  • Higher sales per outlet from better merchandising
  • Reduced manual supervision via geo-tagged photo audits
  • Stronger distributor relationships through brand visibility audits

With FAi Perfect Store, you can automate:

  • Product Checks: SKU presence, price compliance, shelf share
  • Branding Tasks: POSM placement, signage, promotion visibility
  • Planogram Audits: Layout, brand blocking, new launch displays
  • Stock Hygiene: Near-expiry, damaged goods, refill prompts
  • Retail Scoring: Outlet health scores, execution benchmarks‍
  • MSL & ND Tracking: Must-sell and new distribution compliance

For effective Perfect Store management in Retail, one must be able to track:

  • SKU availability and stock turnover
  • Planogram compliance percentage
  • Shelf share vs. competition
  • POSM placement and promotion execution rate
  • Must-sell SKU presence
  • Outlet compliance score
  • Rep productivity and task completion rate

Poor in-store execution costs sales. A Perfect Store Strategy fixes this by ensuring:

  • Reduces execution gaps across regions and channels
  • Boosts brand recall through consistent shelf presentation
  • Increases conversion by improving product placement
  • Speeds up detection and resolution of field issues
  • Creates measurable benchmarks for retail performance

Key 2025 trends in perfect store execution include:

  • AI-powered task assignment and route prioritization
  • Live scoring at SKU, outlet, and rep levels
  • Photo-based compliance audits with instant manager alerts
  • Gamification to boost rep performance
  • Seamless integration with SFA/DMS platforms

Perfect Store Software improves ROI by:

  • Focusing field teams on high-impact outlets using AI targeting
  • Reducing sales lost to out-of-stock SKUs through real-time audits
  • Improving planogram compliance for better shelf conversion
  • Automating compliance reporting to reduce supervision costs
  • Driving rep accountability with performance-linked incentives