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Revolutionize CPG with FAi: Where Vision Meets Action. Know More

Meet FAi - YourAI Stack for
Modern RTMExecution

An AI-powered intelligent layer finally built for the frontline. FAi decodes the present, predicts what’s next, and delivers precision across every route, rep, and retail shelf.

Take a Product Tour
Explore our AI Agent

‍

32

+

Countries

‍

8

.9mn

Outlets

‍

190

K

Users

‍

75

K

Distributors

$

23

.6bn

GMV Tracked

Proven Outcome with
FAi Suite

25

%

improvement in planogram compliance

90

%

order accuracy with intelligent SKU mapping

13

%

increase in outlet coverage

18

%

improvement in beat-level targeting precision

21

%

more productive outlet calls with real-time nudges

BecomeFuture Ready with
FAi

What if intelligence wasn’t something you searched for, but something that moved with you? With FAi, a business can gain real-time visibility, predictive foresight, and execution precision - turning everyday decisions into long-term advantage.

Perfect Store

Audits shelf execution in real time to ensure compliance with planograms and display KPIs.

Route Optimization

Route optimization uses AI to plan smarter routes, reducing travel time, cost, and delivery uncertainty.

IRIS

AI-led image recognition to detect availability, share-of-shelf, pricing, and visual merchandising accuracy.

Product Recommendations

AI recommendation engine that suggests SKUs, combos, schemes, and quantities for each outlet.

FAi DMS Agent

Manages trade promotions, schemes, and claims directly from the distributor’s system to reduce leakages.

ARS

Automated replenishment systems predict demand and replenish inventory automatically, preventing stockouts.

Micromarket

Micromarket planning combines local market intelligence and white space analysis to unlock precise growth opportunities.

FA One L&D

Delivers in-workflow microlearning and skill coaching to upskill reps and reduce onboarding time.

NOVA

A conversational AI agent for retailers that sustains sales, suggesting reorders, SKUs, and schemes during rep absence.

Perfect Store

Audits shelf execution in real time to ensure compliance with planograms and display KPIs.

Route Optimization

Route optimization uses AI to plan smarter routes, reducing travel time, cost, and delivery uncertainty.

IRIS

AI-led image recognition to detect availability, share-of-shelf, pricing, and visual merchandising accuracy.

Product Recommendations

AI recommendation engine that suggests SKUs, combos, schemes, and quantities for each outlet.

FAi DMS Agent

Manages trade promotions, schemes, and claims directly from the distributor’s system to reduce leakages.

ARS

Automated replenishment systems predict demand and replenish inventory automatically, preventing stockouts.

Micromarket

Micromarket planning combines local market intelligence and white space analysis to unlock precise growth opportunities.

FA One L&D

Delivers in-workflow microlearning and skill coaching to upskill reps and reduce onboarding time.

NOVA

A conversational AI agent for retailers that sustains sales, suggesting reorders, SKUs, and schemes during rep absence.

Why Forward Looking Brands Trust
FAi

Operational Visibility Across the Value Chain

FAi enables near real-time access to sales, distribution, and retail execution data, providing leadership with actionable insights across all levels of the organization.

Accelerated, In-Workflow Decision-Making

Through contextual prompts and predictive guidance, FAi enhances field productivity by enabling faster, more informed decisions without disrupting operational flow.

Data-Driven Execution at Scale

By consolidating information from multiple touchpoints, FAi supports scalable execution planning—reducing variability across markets, SKUs, and channels.

Integrated Control Across Sales and Distribution

From primary invoicing to last-mile order capture, FAi provides a centralized control layer—supporting consistency, compliance, and coverage.

Closed-Loop Insights for Measurable Outcomes

FAi bridges strategy and execution by enabling continuous performance tracking, ensuring that insights translate into measurable business impact.

Agentic AI that makes your next move smarter

Experience the difference when AI takes ownership of outcomes, delivering bird’s-eye market clarity for sharper execution.

Seamlessly integrates with every tool you trust

FieldAssist ties your everyday tools into one ecosystem - so operations run faster, smarter, and without any disruption.

Build Future-Ready Ecosystem with FAi Suite

Perfect Store gets stronger with other FAi products, creating a connected ecosystem that drives in-store excellence and fuels sales growth.

IRIS

IRIS turns Perfect Store insights into personalized recommendations for sales reps and managers.
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SFA

Field reps capture outlet-level data in real time, which fuels Perfect Store scoring and provides market visibility.
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DMS

Bridges distributor inventory and in-store performance. Helps brands align secondary sales with retail execution.
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Make Every Outlet Count For Growth with FieldAssist

The future belongs to brands that move faster, think smarter, and execute with absolute clarity.

Schedule Your Demo today!

Real Stories.
Real Transformation.

From digitizing distribution to optimizing market expansion, learn it all here.

Next
Next

It's been great working with FieldAssist on our Modern Trade vertical in India. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

Read Adani Case Study ->
Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

Read Adani Case Study ->
Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

Read Pearl Dairy Case Study ->
Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

Read Mars Petcare Case Study ->
Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

Read SAR Case Study ->
Abhishek Pandey
Senior General Manager, SAR

See What You’re Missing Without FAi

FAi is the next big thing in intelligent retail execution for modern businesses looking to improve visibility, decision speed, and on-ground performance.

Book Your Demo Today

Frequently Asked Questions

FAi is an AI-powered engine centered on three pillars: Information, Insight, and Impact. It aggregates execution data, applies predictive analytics and intelligence to surface priorities, and drives actionable nudges across sales and distribution, enabling faster decisions, consistent execution, and measurable business outcomes.

Yes. FAi is built for large-scale, multi-market retail operations. It handles high data volumes across regions, adapts to local market dynamics, and applies centralized intelligence with localized execution, allowing brands to maintain control, consistency, and performance as operations scale across formats, channels, and geographies.

With FAi, your business shifts from reactive execution to intelligent, self-improving operations. You gain sharper visibility at store level, smarter assortment and replenishment decisions, localized market intelligence, and AI-guided actions for field teams. Thus, resulting in higher availability, better shelf outcomes, faster decisions, and sustained execution-led growth.

FAi analyzes execution data across sales, distribution, and retail operations. This includes outlet-level activity, orders and inventory signals, assortment and availability data, field performance metrics, and market-level patterns, combining them to generate timely insights and guide smarter on-ground execution decisions.