Scale up Africa's Growth with Smart RTM Sales & Distribution Solutions
Lost stock by up to 30% | Slashing fake sales by 25% | Improving on ground decision making.
From head office to the last mile, keep every outlet in view across Nigeria, Kenya, and Africa with FieldAssist SFA software and DMS for FMCG, giving you 360° visibility and control.
32
+
8
.9mn
190
K
75
K
$
23
.6bn
Our Impact Across Africa
Automate your Field Ops with Pre-Sales App
Boost sales in Africa’s FMCG market with AI RTM intelligence. FieldAssist SFA app helps field teams plan visits, track SKU orders accurately, and use real-time data insights for better decisions.
Smart Order Booking | Route Management | In-Store Execution | Sales Gamification | Trade Promotions | Delivery Management | Smart Nudges
Master Retail merchandising and maximise shelf impact
Get better brand presence/ visibility and rightful share of shelf with flawless in-store execution in retail merchandising.
SKU Availability | In-Store Execution | Campaign & Promos Tracking | Image Recognition | Planogram Compliance | Insights & Analytics
Elevate Supply Chain with Distributor Management Software
Optimize FMCG distribution in Africa with a powerful Distributor Management System (DMS). Manage stock levels, guarantee on-time product availability, reduce costs, and strengthen partnerships with data-driven control.
Stock management | Bulk invoicing | Trade Promotions | Claims settlement | Tax compliance (VAT/ Regional Tax Authority) | Loyalty Program/ Channel Partners | Reports dashboard
Sell & Invoice your Ready stock in field
Expand your market reach and sell ready stock with van sales automation. Streamline routes and fulfil orders with instant billing, in the field.
Live Van tracking | Route Mapping | Offline Van Stock Management | Instant Billing | Trade Promotions | Payment Collection | Revenue Authority Integration
Gain actionable insights and outperform in field
Make informed decisions on the go with tailored insights matching your business needs and drive sales strategies straight from the boardroom.
Data Insights at fingertips | Detailed reports | Customized reports | Performance tracking
Breakdown silos and sync natively for Intelligent decision making
Your next-gen iPaaS, seamless plug-and-play platform connects and empowers your business ecosystem, enabling intelligent decisions. Simplifying B2B SaaS integrations with a unified workflow that synchronizes your ERP, Billing, Reporting, and CRM systems in real time, and breaking down silos.
Seamless Integration | Automate Workflow
FAiAI-Powered Intelligence For Execution
30
%
Better Fill Rates
25
%
Lower Logistics Costs
40
%
Reduction in Claim Disputes
Latest Articles & Updates from Africa
Enterprise Level Integrations
Real Stories.
Real Transformation.
From digitizing distribution to optimizing market expansion, learn it all here.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.
Frequently Asked Questions
Yes. Field sales automation systems integrate with leading African mobile payment platforms like M-Pesa, Airtel Money, MTN Mobile Money, and others, making collections seamless across markets.
Yes. In many remote regions where GPS may fail, the system uses cell tower triangulation, check-in QR codes, and offline sync options to track rep movement accurately.
In Africa’s FMCG market, warehouses are the backbone of distribution. A smart Warehouse Management System (WMS) does more than track stock – it ensures smooth movement of goods from central hubs to last-mile delivery points. It helps brands:
- Maintain real-time stock visibility across multiple depots, regional hubs, and distributor warehouses.
- Reduce product wastage by tracking batch numbers and expiry dates
- Improve order accuracy through automated picking, invoicing, and barcode scanning.
- Strengthen last-mile efficiency by connecting warehouses with sales force automation and DMS
- Lower operational costs by optimizing space, reducing manual errors, and improving labor productivity.
Yes. The system can auto-generate VAT, GST, and regulatory reports aligned with African tax frameworks, ensuring compliance in markets like Kenya, Nigeria, Ghana, and South Africa.
Sales teams get real-time visibility into outlet visits, SKU sales performance, territory coverage, and route efficiency, tailored to African distribution networks.
