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Accelerating FMCG Sales with FieldAssist’s Sales Force Automation And Distribution Software

FMCG growth is driven by speed and flawless execution. FieldAssist empowers brands with sales force automation, a smart FMCG order booking app, and distribution software that ensures every outlet is covered, every product is tracked, and every sale counts.

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‍

32

+

Countries

‍

8

.9mn

Outlets

‍

190

K

Users

‍

75

K

Distributors

$

23

.6bn

GMV Tracked

How Our FMCG Distribution Software Gives Complete Control with Sales Force Automation?

End-To-End Field Visibility
Route Optimization For Maximum Coverage
Smart Order Booking & Retailer App
Performance & Engagement Tools
Simplified Distribution Management System
Track attendance, outlet visits, and order status instantly with FMCG sales tracking software.
SKU-Level dashboards for beverages, food, personal care, and household categories
Live visibility into retail performance for data-backed decisions.
Smart beat allocation reduces redundant travel and cuts operational costs.
Field reps cover high-priority outlets first, maximizing productive calls.
Route planning engine ensures 100% outlet coverage across rural and urban markets.
Simplify order placement with an FMCG order booking app and retailer app.
Handle thousands of SKUs with real-time product updates.
Offline order booking support for low-connectivity zones.
Gamification modules and incentives drive healthy competition across field teams.
Real-time KPI monitoring with geo-tagged visits through sales automation.
Push must-sell campaigns with Al-led compliance alerts.
End-to-end transparency in distributor billing, stock, and order flow.
Real-time scheme management across primary and secondary sales.
Integrated scanning tools for faster invoicing and PO processing.

What You Get with FieldAssist Using FMCG Distribution Software & Sales Force Automation

Digital Product Catalogue

Digitize SKUs and trade schemes with real-time updates. Smart cross-selling and upselling opportunities are made possible by AI-powered recommendations.

Smart Route Optimization

Use intelligent routing to reduce unnecessary travel and duplication coverage. Ensure field reps spend time in high-sales potential outlets.

Distributor Management System (DMS)

Unified DMS that provides smooth insight into distributor performance, stock movement, and secondary sales.

Retailer Engagement App

Allow retailers to place orders, view schemes, and access product information directly via the app, boosting loyalty and reducing dependency on visits.

In-Store Execution Tracking

Monitor planogram compliance, shelf share, and merchandising with real-time image recognition.

Manager Application

Managers get live alerts on sales gaps, execution issues, and missed KPIs for timely interventions.

Digital Product Catalogue

Digitize SKUs and trade schemes with real-time updates. Smart cross-selling and upselling opportunities are made possible by AI-powered recommendations.

Smart Route Optimization

Use intelligent routing to reduce unnecessary travel and duplication coverage. Ensure field reps spend time in high-sales potential outlets.

Distributor Management System (DMS)

Unified DMS that provides smooth insight into distributor performance, stock movement, and secondary sales.

Retailer Engagement App

Allow retailers to place orders, view schemes, and access product information directly via the app, boosting loyalty and reducing dependency on visits.

In-Store Execution Tracking

Monitor planogram compliance, shelf share, and merchandising with real-time image recognition.

Manager Application

Managers get live alerts on sales gaps, execution issues, and missed KPIs for timely interventions.

Real Stories.
Real Transformation.

From digitizing distribution to optimizing market expansion, learn it all here.

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It's been great working with FieldAssist on our Modern Trade vertical in India. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

Read Adani Case Study ->
Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

Read Adani Case Study ->
Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

Read Pearl Dairy Case Study ->
Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

Read Mars Petcare Case Study ->
Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

Read SAR Case Study ->
Abhishek Pandey
Senior General Manager, SAR

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Make Every Outlet Count For Growth with FieldAssist

The future belongs to brands that move faster, think smarter, and execute with absolute clarity.

Schedule Your Demo today!

Frequently Asked Questions

It is the use of artificial intelligence to automate tasks like route planning, order recommendations, retail execution tracking, and performance monitoring. With FieldAssist, FMCG brands use AI to reduce manual effort, improve accuracy, and accelerate sales growth.

It enables AI-powered routing, real-time sales tracking, digital catalogues, and in-store execution monitoring, which ensures better outlet coverage and higher sales efficiency.

The Distributor Management System provides visibility across stock and billing, while the retailer app allows retailers to place and track orders instantly.

Yes, Our platform manages thousands of SKUs with real-time updates, product recommendations, and catalogue digitization.

FMCG distribution software offers multiple advantages for brands, including:

  • End-to-end sales visibility
  • Faster and accurate order booking
  • Optimized outlet coverage with route planning
  • Performance tracking through live dashboards
  • Reduced operational inefficiencies

The order booking app works offline and auto-syncs once connectivity is restored.