Redefining Sales Continuity withNova AI Retail Assistant
What if your retailers could still order when your reps couldn’t visit? With NOVA, your personal agentic retail assistant, every retailer can place orders on the go, get new SKUs recommended, and discover fresh schemes in real time, all powered by intelligent conversational AI. Now with agentic AI for CPG, you can keep your sales running 24×7 and reps never skip a beat.
32
+
8
.9mn
190
K
75
K
$
23
.6bn
Proven Outcome withFAi Nova
37
%
drop in missed orders via smart AI Nudges
42
%
stronger sales continuity during low-visibility days
Business Benefits ofNOVAfor Sales Team
A recent Bain & Company study found that AI-powered personalization in product promotions can lift campaign ROI by up to 30% in consumer goods. NOVA makes that possible in real time, ensuring every retailer receives intent-aware, tailored engagement that keeps on driving sales even when your team’s absent.
Digital Sales Continuity
Recover Lost Orders
Build Retailer Loyalty
Smarter Field Decisions
Boost Scheme Conversions
Capabilities of NOVAAgentic AI for Retail
NOVA blends agentic AI with human instinct, turning every conversation into action and every data point into direction. For sales leaders, NOVA is an intelligence at scale that compounds with every interaction.
Conversational AI Engine
Understands intent and context like a human, answers SKU, scheme, and order queries instantly. NOVA learns from every interaction to improve accuracy and personalization, and supports multi-language voice inputs to make retail conversations inclusive.
Intelligent Order Management
Auto-reorders frequent SKUs, suggests complementary or high-margin items to lift order value. NOVA helps detect buying gaps to prevent stockouts and uses each store’s history and preferences so every order feels personal rather than automated.
Smart Promotions & Scheme Engine
NOVA suggests relevant schemes based on outlet behaviour and sales trends, delivers the right offers at the right time, personalises scheme suggestions to each retailer’s buying cycle, and further measures scheme performance in real time to improve ROI.
Agentic Decision Intelligence
Predicts potential drops in sales or coverage before they happen, provides actionable nudges. It combines retailer, route, and product data to uncover hidden revenue opportunities and autonomously learns to improve accuracy.
Connect FA Intelligence
NOVA works natively with FA SFA to unify sales execution and syncs real-time data across sales and retail systems. It lets managers track orders, schemes, and outlet health from a single place and ensures a smooth experience for all stakeholders.
Agentic AI that makes your next move smarter
Experience the difference when AI takes ownership of outcomes, delivering bird’s-eye market clarity for sharper execution.
Seamlessly integrates with every tool you trust
FieldAssist ties your everyday tools into one ecosystem - so operations run faster, smarter, and without any disruption.
Build a Future-Ready Agentic Ecosystem with FAi Suite
NOVA, when combined with FAi suites, becomes the sense–think–act execution layer that turns market signals into coordinated field action.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.
Real Stories.
Real Transformation.
From digitizing distribution to optimizing market expansion, learn it all here.
Frequently Asked Questions
Unlike static ordering apps, NOVA is agentic. It learns, decides, and acts autonomously. It doesn’t wait for commands; it anticipates needs.
- AI understands retailer context and preferences
- Auto-suggests SKUs, schemes, and reorders
- Builds two-way conversational intelligence across channels
NOVA acts as a digital co-pilot—assisting, not replacing, human reps. It takes over repetitive communication so sales teams can focus on relationship-building and expansion.
- Handles repetitive tasks like weekly and monthly reorders and suggests smart schemes autonomously via conversations.
- Provides insights, not just information
- Augments human judgment with AI precision
Yes. NOVA ensures every retailer stays connected through voice and chat-based ordering, even when field reps are unavailable.
- Maintains 24×7 ordering availability
- Auto-triggers order reminders and stock alerts
- Delivers up to 35% improvement in order retention
Integration creates a closed retail-to-distributor loop, giving brands real-time visibility across the supply chain.
- Instant order confirmation and inventory validation.
- Faster billing and secondary sales updates.
- Transparent claim settlements.
- Unified sales reporting for better decision-making.