Cover High-Value Outlet withAIRoute OptimizationSoftware
Route Optimization, when powered by FAi engine, plans the fastest, highest-value routes for field sales and delivery teams by combining outlet intelligence, sales history, traffic, and your business rules. Trusted by 650+ FMCG & CPG brands across 15+ countries, FieldAssist Routing Software learns from performance, prioritizes outlets smartly, and adapts in real time - so you reach more customers without adding headcount.
32
+
8
.9mn
190
K
75
K
$
23
.6bn
Proven Outcome withFAi Route Optimization
90
%
coverage of high-priority customers
15
%
increase in route planning adherence
30
%
reduction in travel and operational expense
HowAI inRoute OptimizationDrives Real Business Growth
Based on FieldAssist’s live deployments, 90% of field professionals say AI saves them time by automating and optimizing route planning. Additionally, the real gains of AI in route optimization software come from combining real-time outlet intelligence with adaptive routing that keeps teams productive, efficient, and market-focused.
Smarter Beat Plans
AI Workload Balance
More Time Selling
High Selling Outlet
Reduced Costs
Key Features ofFieldAssist's AI Route OptimizationSoftware
AI Beat Planning
Replace static routes with optimized, sales-driven beat plans that balance workload by rep, geography, and outlet load. The AI system factors in sales velocity and shift constraints, while predictive routing engine learns continuously and improves routing quality.
Custom Visit Logic
Prioritize visits by outlet type, cover premium outlets, lock mandatory stops, and skip low-impact ones. It considers holidays, travel limits, and shift timings for realistic execution. FieldAssist RO is fully configurable for market-specific strategies.
Dynamic Execution Sync
Adapts routes instantly in response to missed calls, urgent orders, or changing priorities. Refresh routes based on real-time sales insights, geo-fencing triggers for auto-rerouting, and send real-time deviation alerts for immediate managerial response.
PJP & Adherence Tracking
Track actual vs. planned visits with timestamps intelligence, alert on PJP deviations and reps underperformance, provide rep-level visit trails and outlet logs, and boost compliance through intelligent nudges and performance benchmarks.
SFA-Native Routing
Make routing part of sales by integrating with order booking, outlet data, and TA/DA workflows. It supports van sales, rural GT, and hybrid models, needs no third-party plugins, and offers enterprise-grade scalability with role-based access controls.
Agentic AI that makes your next move smarter
Experience the difference when AI takes ownership of outcomes, delivering bird’s-eye market clarity for sharper execution.
Seamlessly integrates with every tool you trust
FieldAssist ties your everyday tools into one ecosystem - so operations run faster, smarter, and without any disruption.
Cover More Than Routes. Control Entire RTM
Route Optimization drives field efficiency when paired with FA Suites. Together, they help you achieve faster coverage, smarter routing, and higher sales precision.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.
Real Stories.
Real Transformation.
From digitizing distribution to optimizing market expansion, learn it all here.
Frequently Asked Questions
Route Optimization is the process of planning the most efficient path for sales reps or delivery fleets to cover multiple locations, all while minimizing travel time, fuel costs, and operational inefficiencies. Modern AI-powered route optimization also considers traffic, outlet hours, visit frequency, and sales potential to maximize coverage and revenue.
The latest trends in Route Optimization focus on AI, integration, and adaptability. Leading advancements include:
- Dynamic route planning with intelligent AI-nudges.
- Integration with SFA, DMS, and fleet management tools.
- Real-time rerouting using geo-fencing and execution feedback.
- Offline-first mobile route planner apps.
- Predictive outlet prioritization based on sales intelligence.
- Expansion into rural, van sales, and hybrid sales models.
Dynamic route optimization is the process of using real-time data and AI to continuously adjust delivery or sales routes for maximum efficiency. It considers factors like traffic, weather, urgent orders, and field rep availability so that the planned route changes dynamically to save time and costs.
What “dynamic” means in route optimization:
- Adjusts routes instantly.
- Prioritises high-value stops.
- Continuous GPS and data feedback
AI in Route Optimization makes routing adaptive, intelligent, and performance-driven. Based on live deployments, brands have seen higher sales impact, particularly when they were able to:
- Predict high-impact outlets using sales and visit history.
- Automatically adjusts routes in real time based on field conditions.
- Learn from past performance to improve future routing.
- Consider outlet behavior, timing, and business rules - not just maps.
- Reduce planning effort, improve rep productivity, and save cost.
Yes, FAi Route Optimization is built for van sales and rural distribution. It supports van-based routing, rural GT models, and cluster-based planning, making it ideal for last-mile delivery, market expansion, and hybrid sales teams
Route planning sequences stops in a basic, predefined order, often manually, without adapting to traffic, outlet status, or sales potential.
Route optimization uses AI to create the most efficient routes based on sales data, outlet priority, visit frequency, time windows, real-time traffic, and business rules.