Expand Retail Reach with AI Sales Force Automation Software
FieldAssist’s Sales Force Automation (SFA) app helps CPG brands cut missed visits, prevent stockouts, and end manual work. Reps get live outlet data, AI-driven beat plans, and instant order booking - boosting coverage by 18% and fulfillment speed, even offline environments.
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Proven Business Benefits of SFA Software
McKinsey reports SFA Software drives 20-25% efficiency gains and 10-30% sales uplift depending on category maturity, automating about one-third of sales tasks. FieldAssist client data shows that with SFA, the unique outlets per SKU increased by 31% and productive calls improved by 10%, strengthening outlet penetration, multiplying orders, and boosting ROI.
Boost Outlet Growth
Fast Order Fulfillment
Productivity Multiplier
Promo ROI Maximizer
AI with Integrity
All the Features in One
Sales Force Management Software
Smart SFA
AI-based product recommendations and nudges to grow basket size and reduce churn risk
Real-time access to stock, schemes, pricing, and outlet history during order booking.
Geo-tagged check-ins and guided beat plans ensure maximum outlet adherence.
Instant one-tap order booking with live catalog and personalised suggestions
Intelligence Control Tower
Real-time field alerts for missed calls, unusual patterns, or coverage gaps.
AI-flagged underperforming and dormant outlets for proactive resolution.
KRAs mapped directly to visit outcomes, not just activities.
Dynamic route optimization engine with approval flow to improve LPC and outlet depth.
AI Led Promotion
AI-guided scheme recommendations based on outlet geography, sales trends, and category relevance.
Real-time analytics for SKU-level, outlet-level, and region-wise performance tracking.
Simplified execution of complex schemes like QPS, spot, and custom promotions.
Contextual nudges and auto-triggers increase adoption and prevent leakage.
Unified Distribution Sync
Real-time distributor stock visibility to prevent stockouts at the last mile.
ERP/DMS integrations for seamless primary-to-tertiary sales visibility.
In-app dispatch validation ensures accuracy without back-and-forth calls.
One-screen view of primary, secondary, and tertiary movements across partners.
AI Retail Intelligence
Self-serve dashboards with SKU, outlet, and call-level views - no analyst or data team needed.
Track rep goals, TA/DA calculations, DSRs, leaderboards, and risks like churn or underperformance in real-time.
Get AI-led churn alerts, rep risk flags, and lost-sale predictions to act before gaps widen.
Access OTP-verified outlet data, with LPC, visits, sales, and AI-suggested revival and expansion actions.
Take SFA To The Next Level with These Top Products
Our sales force automation software works perfectly with popular enterprise solutions, providing you with enhanced control and a bird's-eye view of key performance metrics.
Agentic AI that reasons, acts, and resolves
Experience the difference when AI takes ownership of outcomes, delivering bird’s-eye market clarity for sharper execution.
Integrates with all your favorite sales and distribution tools
Whether managing 100 or 1000 reps, FieldAssist integrates perfectly across your sales stack to eliminate leakages, expand outlet reach, and drive data-backed fulfillment.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.
Real Stories.
Real Transformation.
From digitizing distribution to optimizing market expansion, learn it all here.
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Frequently Asked Questions
Sales Force Automation is the use of technology to streamline and manage field sales operations, such as route planning, order booking, attendance, and reporting, so that sales reps can focus on selling, not just recording. FA App takes it a step further by turning every sales action into a smart, data-driven decision.
For fast-moving CPG/FMCG businesses, execution matters the most. Here’s how an SFA app (also known as FieldForce Automation App) helps:
- Helps reps cover more outlets in a structured way
- Supports better order booking with full outlet history and catalogue access
- Brings clarity with daily sales reports and dashboards
- Makes sure promotions and schemes are never missed
- Cleans up outlet data to avoid duplication and wasted effort
Absolutely. Create tailored schemes based on shop type, zone, product category, and sales targets.
Employees can check in using a picture and GPS confirmation even in low internet areas. For managers to review, all records are synchronised in real time.
Yes. It supports General Trade, Modern Trade, Rural GT, Van Sales, and Hybrid Sales Models.
Yes. FA App works offline and syncs all activities automatically when connected to the internet. This ensures consistent performance even in tough geographies.