CTRL+RTM: THE IMPACT LAYER - WHY VISIBILITY ALONE WON’T WIN NIGERIA’S TRADE
Nigerian FMCG teams are collecting more market data than ever. Yet a dashboard can tell you what happened and still leave you guessing about what to do next.
In this moderated leadership conversation, voices from PZ Cussons, OmniRetail and FieldAssist get specific about the distance between seeing your trade and acting on it: from street-level market realities and AI that earns a sales rep’s trust, to the money trail behind every order. Recorded live on 30 September 2026.
What should you be expecting from this webinar?
Be a part of this expert-led session and discover how AI delivers clarity, not complexity, in your RTM operations.
Dashboards that flatter. Why city-level views create false visibility and what head office misses.
Street-level reality. How uneven demand, connectivity and cash habits shape RTM decisions.
AI that reps trust. Where recommendations come from, and why opening an app isn’t adoption.
AI that reps trust. Where recommendations come from, and why opening an app isn’t adoption.
Make Every Outlet Count For Growth with FieldAssist
The future belongs to brands that move faster, think smarter, and execute with absolute clarity.

Real Stories.
Real Transformation.
From digitizing distribution to optimizing market expansion, learn it all here.
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