Featuring NOVA
The Retailer Is Ready.
Your Brand Should Be Too.
Retailers are ready to order, check schemes, and share feedback. Yet most engagement still depends on rep visits. In this Ctrl+RTM episode, discover how NOVA gives every retailer a direct, AI-powered line to your brand, 24/7.
Thursday, 7 May 2026
6:00 PM – 7:00 PM IST
Live Webinar · Free to Attend
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About This Webinar
Most brands have digitised their teams.
Few have digitised the retailer relationship.
- Your SFA is live and reps are trained. But when a rep misses a visit, the retailer is on their own- no order, no scheme update, no brand interaction until the next visit.
- NOVA changes that. A voice-enabled AI agent in the retailer’s hands that places orders in Hinglish and surfaces real-time promotions.
- It keeps the brand conversation going, without a rep and without typing a word.
- In this episode of Ctrl+RTM, we explore how Agentic AI is redefining retailer relationships and what it means for brands that move first.
"The question is no longer whether AI will change retail. It's whether your brand will be the one that's always on when the retailer reaches out."
— The topic driving this episode
Key Takeaways
What you will leave with
Six ideas that will change how you think about retailer engagement, rep coverage, and AI in the last mile.
The Coverage Illusion
Why your outlet universe on paper and the outlets actually receiving brand attention look nothing alike and the exact gap NOVA closes.
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Voice Ordering at Scale
How NOVA enables retailers to place orders in 60+ languages including Hinglish no app navigation, no typing, no rep dependency for routine transactions.
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Schemes That Actually Land
The real reason promotions don't convert at the retail level and how AI-led real-time scheme communication eliminates the gap between what you push and what the retailer knows.
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The 35-45% Conversion Signal
What it means when AI-led outlet interactions convert at 35–45%, and how brands are using NOVA's intelligence to upsell, cross-sell, and expand basket size without a rep present.
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Reps Freed to Sell
NOVA is not a rep replacement it's a rep multiplier. See how brands are redeploying field team effort from order-taking to relationship-building and strategic selling.
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Building Always-On Retail
A practical framework for brands ready to move from rep-led coverage to always-on retailer engagement and the steps to integrate NOVA with your existing SFA without disruption.
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