A lot of people are confused about whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So

This is the second blog in our series Why Salesman Surrenders.  One thing always leaves me wondering. Every brand spends substantial amounts of money in

Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is

Salespeople are an amazing tribe, instinctively driven by a sharp desire to compete and win. They are naturally aggressive and intrinsically motivated to hustle, chasing

A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but

When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps

Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers

I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my

The current business sector is teeming with industry disruptions and the customer is evolving with every passing second. The digital customers have highly volatile mindsets