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Expanding your outlet universe is a natural way to increase brand reach, but if you don’t have accurate data, it can become the biggest obstacle in your growth.
With our beat planner module called Beat-o-meter, optimize your coverage efficiency levels by getting algorithm-based outlet-wise suggestions.
Identify the top outlets that cannot be ignored, others that need fulfillment, and outlets that are at risk of being inactive, for smarter sales territory management.
View colour coded outlets in beat o meter based on the order history as never-visited outlets, dormant/soon-to-be dormant outlets, active/ inactive outlets and get a clear picture of the market.
Managers can track the status of different outlets (from active to inactive stage) under every front liner and guide them to plan their market visits.
With FA analytics app, track status of MTD visits and MTD outlet-wise sales to plan for future demand.
Sourav Bikash Rana
Head of Business Strategy, Coolberg
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