Racing Through
New competition is rising!
In the last 5 years,
600+
new brands
have launched.
$1.6 Bn
brands raised
funding.
Source: LiveMint
Fight for retail shelves is aggravating
Only 20% SKUs
launched every month get sufficient distribution.
Source: McKinsey
Product launches are failing
Nearly 8 out of 10 new product launches fail in the business.
Source: Nielsen
Brands that adapt will win big
Others will risk getting left behind