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At the dawn of
‘Can You’,
we dared to say
‘We Must’

Our story started in 2014 with the biggest problem driving the CPG industry insane. The problem was visibility – of sales executives, sales achieved, sales failed – in real-time. When introduced to the problem by a leading consumer brand with the big, bold question, ‘can you do something about it’, our founders responded, ‘we must’.

And, we did. The journey that began in 2014 with one brand has now reached 550+ brands that are growing in sales with advanced supply-chain visibility, intelligence, analytics and predictions with one simplified platform.

From dawn till
dusk, we’re
leading a trail of innovations

Driven by the idea of simplifying intelligence for consumer brands, our innovations run broader and deeper across arenas. From deep analytics for bold decisions to integrating sales and distribution for unified experience, FieldAssist has innovated features and incubated ideas that impacted tens of thousands of lives in the CPG industry spanning across continents.

10+

Countries

550+

Brands

100k

Users

7.5 Mn

Outlets

10+
Countries
550+
Brands
100k
Users
7.5 Mn
Outlets
Our North Stars

To journey through this universe and build something monumental, you need more than just one north star. For us, our north stars are five of the most experienced and renowned personalities in the industry. They have helped us navigate through various galaxies of CPG and create a universal, dynamic platform

PROF. PIYUSH KUMAR SINHA

Ex Head – Center of Retailing IIM Ahemdabad

KARTIK RAINA

Ex CEO Dabur Foods and Excelcia

VIJAY SHUKLA

Partner,Eduvisors Serial Entreprenuer & Investor

SUBINDER KHURANA

Enterprise Storytelling & Venture Partner at Omnivore

PARAMDEEP SINGH

CEO,FieldAssist, Ex-Founder FMCG Startup

PROF. PIYUSH KUMAR SINHA

Head – Center of Retailing IIM Ahemdabad

KARTIK RAINA

Ex CEO Dabur Foods and Excelcia

VIJAY SHUKLA

Partner,Eduvisors Serial Entreprenuer & Investor

SUBINDER KHURANA

Enterprise Storytelling & Venture Partner at Omnivore

PARAMDEEP SINGH

CEO,FieldAssist, Ex-Founder FMCG Startup

Our Captains
Steering our ship through innovations and ensuring they land at the right place, right time are our captains.
They are leading the escapades with crystal clear vision of empowering relationships across the CPG partner
ecosystem with real-time intelligence.
Steering our ship through innovations and ensuring they land at the right place, right time are our captains. They are leading the escapades with crystal clear vision of empowering relationships across the CPG partner ecosystem with real-time intelligence.
Paramdeep Singh
Chief Executive Officer
Divir Tiwari
Co-founder and Sales Head
Varun Pandey
Technology Head
Nikhil Patwari
Product Head - Growth & Alliances
Nikhil Aggarwal
product Head
Chitransh Jain
Customer Success Head
Khushboo Dahiya
Marketing Head

Our Captains

Steering our ship through innovations and ensuring they land at the right place, right time are our captains. They are leading the escapades with crystal clear vision of empowering relationships across the CPG partner ecosystem with real-time intelligence.

Paramdeep Singh

Chief Executive Officer

Divir Tiwari

Co-founder and Sales Head

Varun Pandey

Technology Head

Nikhil Patwari

Product Head - Growth & Alliances

Nikhil Aggarwal

Product Head

Chitransh Jain

Customer Success Head

Khushboo Dahiya

Marketing Head

Our Escapades
Innovating is a full-time job. But that doesn’t mean it should be hard on everybody. At FieldAssist we take it  as a
joy ride. Full of adventures, experiments, collaborations, idea feasts and much more. When we say we must make
things simpler, we simply simplify with a sprinkle of fun. How? Why not have a look at our FA Escapades.

Innovating is a full-time job. But that doesn’t mean it should be hard on everybody. At FieldAssist we take it  as a joy ride. Full of adventures, experiments, collaborations, idea feasts and much more. When we say we must make things simpler, we simply simplify with a sprinkle of fun. How? Why not have a look at our FA Escapades.

Our unending

tryst with

‘We Must’

Help your business unlock growth,
delight customers, empower relationships and much
more.

Help your business unlock growth, delight customers, empower relationships and much more.