Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain

“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal,

The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion

The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and

A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one

An effective territory beat plan is one of the most important aspects of FMCG Sales and Distribution Management since it prevents wastage of time and

Sales Force Automation (SFA) has gained wide acceptance across sales organizations globally and the proliferation of mobile phones has further paved way for it. The

What do we mean by Distribution Channels? In the FMCG industry, a distribution channel is a route or approach that a company uses to get

Business uncertainties and ambiguities are some of the key challenges in businesses today. Organizational leaders find themselves planning up for future contingencies in addition to