For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades.
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at
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