Retail Analytics: Game-Changer of Traditional & Organized Retail
The digital landscape in the traditional and online retail space has undergone a far greater transformation in the last couple of years than in the
The digital landscape in the traditional and online retail space has undergone a far greater transformation in the last couple of years than in the
Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this
Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are
The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions
From established industry leaders to young startups, 550+ brands believe in us.
From established industry leaders to young startups, 550+ brands believe in us.
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