The digital landscape in the traditional and online retail space has undergone a far greater transformation in the last couple of years than in the

Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came

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I have been in many meetings with both emerging companies  as well as big, established brands where ‘data’ is a constant challenge. For big companies

PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them

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If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this

Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value

80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are

The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions