Anil Khatri was the 2nd generation entrepreneur of a Rs 400 crore manufacturing company that was one of the biggest suppliers of oats and wheat

This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also

In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting.  Every year, one can see the marketing

Primary Sales Vs Secondary Sales Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the

How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries

“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is

For every founder or a CEO of a startup in FMCG industry or a relatively young CPG company, there will come a point when s/he

Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small

If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment

Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed