Have you ever been inside an FMCG distributorship? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For

Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well.  But

If you break it down to brass tacks,  an FMCG company’s success can be gauged by the speed with which it reads the market, places

It really excites us to read that despite the setback in 2020, India is expected to be on track to emerge as one the largest

Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to

I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup