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Sanjay Munshi, Sales Head used Sales
and distribution platform to expand
his business.

Sanjay Munshi, Sales Head
used Sales and distribution
platform to expand his business.

Sanjay munshi, sales head used sales and distribution platform to expand his business

Objectives

With having an audacious journey of bringing flavourful, comforting snacks and beverages to every household in India, Now, Sanjay’s dream is to make Haldiram’s synonymous with snack foods and to be a brand of choice in all corners of the world. In the awe of fulfilling this dream, Sanjay is facing a lot of challenges like a lack of proper insights due to the unavailability of real-time field data and therefore, could not take timely decisions.

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Impact

The rapid increase in Outlets & Sales:
1. Yearly 20% increase in month-wise sales across Maharashtra.
2. Scaled up the outlet universe to 3.5 Lac outlets including small canteens, sweet marts, paan shops, etc.
Focused Sales Strategy:
1. With the FA Analytics app, mid-managers started getting a clear view of the exact penetration of SKUs of Halke-Fulke, the highest selling product line.
2. Instant surveys on FA Field App helped them achieve insights on competition as well as achieve incentive goals.
Accelerated on-field performance :
1. 95% field adoption within the 1st month of execution.
2. Joint Manager Visits enabled better quantification and nurturing of retailer relationships.
3. Yearly 30% increase in Total Calls, 26% in Productive Calls

Impact

The rapid increase in Outlets & Sales:
1. Yearly 20% increase in month-wise sales across Maharashtra.
2. Scaled up the outlet universe to 3.5 Lac outlets including small canteens, sweet marts, paan shops, etc.
Focused Sales Strategy:
1. With the FA Analytics app, mid-managers started getting a clear view of the exact penetration of SKUs of Halke-Fulke, the highest selling product line.
2. Instant surveys on FA Field App helped them achieve insights on competition as well as achieve incentive goals.
Accelerated on-field performance:
1. 95% field adoption within the 1st month of execution.
2. Joint Manager Visits enabled better quantification and nurturing of retailer relationships.
3. Yearly 30% increase in Total Calls, 26% in Productive Calls