Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip?
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was
If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment
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