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This International Noodles giant
aiming to be +1000 crores in India
with Sales automation.

This International Noodles
giant aiming to be +1000 crores
in India with Sales automation.

This International Noodles giant aiming to be +1000 crores in India with Sales automation.

Objectives

Established in 1984 in Kathmandu, Wai Wai, the blockbuster noodle brand from Chaudhary Group, Nepal that has been quietly making inroads into India for the past 40 years, helping consumers evolve their palate towards newer noodle flavours and spices. In Nepal, WAI WAI noodles is the undisputed leader in instant noodles but in India, they still weren’t a big name. Now WAI WAI required a strong technology partner who could offer precise analytics, help in timely execution, and provide real-time monitoring to establish an aggressive footprint in India.

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Impact

With Beat-o-meter, Dormant Outlets reduced by 30% within a 6 months period and Never Visited outlets came down by 41%

Average Value per call increased by 18%

New Outlets Value went up by a whopping 92%

Impact

With Beat-o-meter, Dormant Outlets reduced by 30% within a 6 months period and Never Visited outlets came down by 41%

Average Value per call increased by 18%

New Outlets Value went up by a whopping 92%