How Saffola is using the potent
combination of store promoters
and technology to chase a Rs
500 cr target.
How Saffola is using the potent
combination of store promoters
and technology to chase a Rs
500 cr target.
How Saffola is using the potent combination of store promoters and technology to chase a Rs 500 cr target.
Objectives
Since 1960, Saffola’s mission is to create a Heart Healthy India by inspiring and educating people on the importance of taking care of their heart. The brand encourages and applauds its customers to discover their own ways of being fit & heart-healthy so that health becomes not only a journey but a sustainable part of their life.
Capitalizing on the, “Jo dikhta hai, woh bikta hai” concept, the company wanted their consumers to have a more ‘see, taste, smell’ sort of an experience with their new products.
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