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Ashish Ohlyan, VP of Cholayil
attained 2X growth in secondary
sales with an integrated sales
automation platform.

Ashish Ohlyan, VP of Cholayil
attained 2X growth in
secondary sales with an
integrated sales
automation platform.

Ashish Ohlyan, VP of Cholayil attained 2X growth in secondary sales with an integrated sales automation platform.

Objectives

Touted to be India’s largest selling handmade soap made using 18 herbs, Medimix had humble beginnings in its founder’s kitchen. This 52-year-old brand was looking for a technology solution that could support them to automate all on-field sales operations to track primary sales and distributor inventory. On-Ground Visibility was a challenge for them.
FieldAssist helped them helps them to move from dairy to digital with the use of Sales Reports on the go using FA Analytics to track distributor stock and gauge secondary sales.
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Impact

Over a period of 6 months, the Average Value per Call increased by an average of 20%

Net Value of Orders punched jumped 2X within 3 months of adoption

Total Calls increased by almost 50% over the year across 3 states

Joint Manager Working brought up SO effectiveness on the field

Impact

Over a period of 6 months, the Average Value per Call increased by an average of 20%

Net Value of Orders punched jumped 2X within 3 months of adoption

Total Calls increased by almost 50% over the year across 3 states

Joint Manager Working brought up SO effectiveness on the field