One of the youngest Country Managers in the FMCG industry in India, Siladitya is genuinely down-to-earth and remarkably jovial, despite the cut-throat, aggressive industry he works in.

With more than 15 years’ experience in the industry, Sila, as we affectionately call him, has developed a very keen eye on using the combination of people and technology to scale up a premium product like olive oil.

Catch him as he spills the beans on how Deoleo is evolving the olive oil-usage habits in Indian consumers , how he’s building a fan following amongst his distributors and what someone can expect if he or she is considering a career in the FMCG sector.

Key Points

00:23- Shiladitya Sarangi’s Introduction

00:50- How has the olive oil industry evolved over the years?

01:43- Initiatives taken by Figaro for shifting from wellness to a kitchen product?

02:40- How is Deoleo handling the competition?

05:00- Practices for motivating sales team and controlling attrition?

07:35- Any distributor or sales experience/anecdote?

09:18- How has automation helped the brand to take your products to the masses?

10:55- The future route to digital transformation for Deoleo?

14:22- How has the retailer app helped the brand grow

16:57- What has been the growth of Deoleo?

17:40- Wisdom nuggets for people planning to work in the FMCG industry?

Happy Listening!