Selling your brand through Kirana retail is lucrative, it is glamorous, and it is hugely profitable. But it is also uniquely challenging. So there are a lot of things that can and do go wrong.
As an FMCG Founder or a member of the Sales Leadership team, you can create a huge footprint for your brand if you stay clear of these mistakes. For that, you need to build transparency and accountability in your sales culture. You need to adopt automation at an early stage of expansion to achieve better ROIs than others who deployed it much later.
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