One of the most promising brands aims to offer a sensational drinking experience with an array of zero-alcohol beverages to diverse customers all across the country. In the middle of the Pandemic, they faced numerous challenges to get real-time market insights on new outlets and products launched.
Real-time Market intelligence:
1. Granular, 7-level geographical analysis: Daily tracking of increase in outlet coverage using Nielsen data, which was further bifurcated under 7 levels of geographical hierarchy.
2. Comprehensive real-time reports like Employee performance report, Employee productivity report, Order Dump report, Outlet Master Dump, etc. for accurate market intelligence.
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