The earliest surviving Indian cotton threads date back to around 4000 BC? That’s more than 6000 years ago! Back then, India’s textiles were so central to our identity overseas that in ancient Greece and Babylon the very name of ‘India’ was shorthand for ‘cotton’.
Today, that identity with fabrics remains as strong as ever for India, with the domestic apparels and textiles market estimated to have grown to US $75 billion in 2020-21, of which Apparel constitutes nearly 73% share.
Download this eBook to know how an apparel company can hope to get FMCG-like traction to build a greater field presence?
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