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How Critical market intelligence helped,
Akhil Duggal, Head of Sales Excellence
develop a robust GTM of their
new product line.

How Critical market intelligence
helped, Akhil Duggal, Head of Sales
Excellence develop a robust GTM
of their new product line.

How Critical market intelligence helped, Akhil Duggal, Head of Sales Excellence develop a robust GTM of their new product line.

Objectives

Akhil was thrilled with how fast Atomberg was growing by creating products that are a blend of mindful design, energy efficiency, and next-gen technology. To fulfill his dream of making it a household name in the smart home appliances industry, Akhil needed better processes and the right automation partner that can boost brand awareness, achieve higher outlet coverage, and improve customer engagement at shop counters.

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Impact

The on-field sales team grew by almost 120% in a year

The Retailer Universe expanded by nearly 55%

LPC (Range Selling) improved by 21% despite the pandemic

Three-fold increase in visibility of market merchandising and competition behavior

14% improvement over last year in Billed Counters

Impact

The on-field sales team grew by almost 120% in a year

The Retailer Universe expanded by nearly 55%

LPC (Range Selling) improved by 21% despite the pandemic

Three-fold increase in visibility of market merchandising and competition behavior

14% improvement over last year in Billed Counters