With the largest market share in India’s organized sector and an unparalleled grooming lineage, Vega Industries Pvt. Ltd. is a pioneer in at-home styling products. Their mission is to help people be the best version of themselves. Therefore, they place special emphasis on efficiency and productivity when delivering contemporary products for every consumer’s head-to-toe grooming needs.
With the continuous efforts of the sales team, Vega was growing across all prime Indian outlets. So much so, that 70% of their revenue was generated from their top-selling outlets only. But this also meant that their brand reach was limited and their products weren’t reaching a wider audience who could have been interested in their brand. Vega wanted to serve this large part of India that was beyond the reach of such prime outlets. For them this meant:
Now that their wishlist was ready, Vega’s Sales Team faced a new hurdle. While planning the perfect execution for their agenda, their Sales Head realized there were some shortcomings in their sales data. Without a reliable data source:
To conquer these challenges, Vega needed a new, more agile and robust Sales Automation Platform.
“Our research revealed that FieldAssist was a leading player in the Sales Automation Industry and could provide us the granular-level performance data that we needed to achieve our goals” recalls Sheetal Khanna, General Manager – Sales.
Today, Vega has successfully implemented the FieldAssist SFA across its 250+ Sales team. With reliable and relevant data available at each level of their sales team:
Today, the sales workflow at Vega is more transparent than ever with complete product and team performance visibility at every level. These real-time insights from the FA Analytics Application have enabled their managers to provide focused assistance for every market and team member. With reliable Data Intelligence by their side, Vega’s Sales Team has achieved: