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India's No. 1 Spice Brand delivers the
freshest spices in the shortest possible
time by expanding its market reach.

India's No. 1 Spice Brand delivers
the freshest spices in the shortest
possible time by expanding its
market reach.

India's No. 1 Spice Brand delivers the freshest spices in the shortest possible time by expanding its market reach.

Everest story

Everest Spices is an Indian manufacturer, distributor, and exporter of ground spices and spice mixtures under the brand name Everest.

The Hurdle

Among several business challenges faced by Everest, integrating an extensive range of secondary schemes in a digital format was the biggest of all. They were earlier engaged with another SFA player, but with the current SFA Platform business issues remain unresolved owing to the complexity of Everest’s size and structure. With a large sales team size of 1500+, Everest was also battling with serious visibility issues of their vast outlet coverage and SKU penetration across outlets. The concern for the Sales Head compounded with the fact that their field force was still following manual DSRs for the huge number of outlets that they covered.

The Goal

To deliver the freshest, just-out-of-the-factory spices, in the shortest possible time across the country.

The Wishlist

  • Increase SKU penetration across all the outlets by using sales force automation
  • Improve outlet wise visibility across the regions
  • Make Mid-level sales manager more accountable by giving real-time data visibility

How did FieldAssist address the problem?

Analytics App Screen
  • New outlet Smart Workflows
  • Intelligent Secondary Schemes Modules
  • Middle Manager Working Platform
  • Insightful Surveys and Census
  • Flexible Reporting
  • Outlet Duplication Control Management

What has Everest achieved today with FieldAssist?

20% Increase In team’s productivity across zones

60 Trainings Across 30 different locations to ensure smooth implementation right from the first day

Schedule Module Exclusive and industry-specific scheme module to handle a wide range of scheme management and implementation

5 Lac Outlets Improved outlet coverage using our outstanding reporting mechanism

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