Danone’s Wishlist

• To reach more people, by expanding product reach across markets and outlets
• Have an effective sales team with data-driven decision making and an In-depth, visual reporting system.

Danone’s Problem Statement

• Their Regional Sales heads wanted to smartly expand its reach to the Indian retail market by leveraging both General and modern trade channels. However, with fragmented and no real-time data, it was challenging to track the progress in a complex distribution market like India.
• It was a mammoth task for the MIS teams to accumulate data from multiple platforms like spreadsheets, BI tools, current SFA, and provide a quick and actual snapshot of on-ground activities to reach monthly targets.
• There was no visibility for the sales managers on the outlet and SKUs wise sales performance to standardize incentives for their sales representatives.