With a legacy of over 50 years, Bisleri is one of the most trusted brands in India and the market leader in packaged drinking mineral water
Despite having the largest distribution network, the sales teams had no visibility on the outlet covered across geographies along with the SKUs covered per outlet. The on-field data for middle managers along with their daily sales summary was difficult to track. Even after deploying the sales automation solution, it demanded a lot of manual intervention. Leaving the teams high and dry without any real-time insights to take quick and meaningful decisions.
With successful pre-defined parameters, a phase-wise implementation along with regular reviews with the top management was conducted.
Focused on Increasing brand visibility and presence in the market by leveraging the data points captured in the FA working App.
Enhanced outlet coverage by harnessing the power of intelligent data analytics and reporting mechanism for managers through the FA analytics App.
More than 30 product training were provided to the sales team by multilingual and highly proficient trainers
to drive change management and ensure 100% adoption.
With the help of the FA analytics app, managers were updated with smart alerts, real-time market intelligence, and on-the-go performance reports of their sales team.