The Story Of Licious

Owned by Delightful Gourmet Pvt Ltd, Licious was founded by Abhay Hanjura and Vivek Gupta and officially launched in October 2015.

What is the Goal of Licious’s Director of Sales, Mr. Satyaranjan?

If it is not fresh, Licious won’t sell it. That’s the company mantra that Satyaranjan wants to propagate to every customer. His goal is to offer the freshest range of meat and meat products to his consumers straight from the source every single day.

What was Satyaranjan’s Wishlist?

Satyaranjan had seen how Licious had charted a fiery growth, clocking nearly 80% revenue growth within 4 years of D2C operations. He was keen to take that momentum even higher in the traditional retail market with a tech-powered sales ecosystem that paces up with the company’s ambitious plans and could help him to:

• Expand from one city in South India to 10+ cities in India within months.
• Review real-time field data to make on-the-go decisions.
• Embrace a digital culture that offers transparency of data, measurability of performance, and is easy to use for the team members.

What hurdles did Satyaranjan face?

Licious started its operations under a D2C model. When the management decided to enter the Kirana retail route, they knew they had to answer certain questions like – where to start, how to expand, which products to sell, etc. Kirana Retail was a completely different distribution environment- something that they had no experience in.

What further amplified Satyaranjan’s challenges were the fact that he was defining the strategy to go offline in the middle of the covid crisis. His biggest concern then was to find a technology partner who was innovative, could offer creative solutions, and could ensure business continuity in such a tough market.

How did FieldAssist resolve Satyaranjan’s challenges?