The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of the scope of sales order app or SFA software from paperless selling to intelligent selling. The field data is powering brands to take better data-backed decisions at each level of management.
Hence, if you are an FMCG brand already engaged with an SFA partner or at evaluation stages, following are the attributes that must be fulfilled by your choice of SFA solution or sales order booking app:
- Your partner should help in addressing Change Management
- Your sales order app should be able to integrate with other systems seamlessly
- Your partner must believe in Agility
- Your partner should have in-house Industry knowledge experts
- Your partner should have an effective feedback mechanism